Page 6 - Latino Boom II

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l a t i n o b o o m I I
Are There Spanish Dialects?
55
Hispanic Buying Power
56
Education
57
Employment
61
4 How To Capitalize on the Hispanic Opportunity
71
Snapshots of the Seven Sectors For Growth
75
Sizing The Prize
88
Multicultural Organizational Structures
91
5 The Top Eight Hispanic Markets
99
Los Angeles, California
102
New York, New York
105
Miami-Ft. Lauderdale, Florida
109
Houston, Texas
113
Chicago, Illinois
117
Dallas-Ft. Worth, Texas
121
San Antonio, Texas
125
San Francisco, California
129
6 Hispanic Identity
135
Are You Talking To Me?
139
The Importance of Culture To Identity
141
Politics, Values, and Religion
142
The Influence of Culture
In Hispanic Identity
149
7 The Changing Media Landscape
159
A Brief History of Hispanic Media in the U.S.
161
Chronology of Spanish-Language Media in the United States 164
Overview of Media Landscape by Industry
172
The Telenovela Phenomenon
177
Cable TV
181
Digital Cable TV
184