Page 56 - Latino Boom II

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l a t i n o b o o m I I
• 40 percent of Hispanic households earn $50,000 or more, and
the average Hispanic household income in the top ten DMAs
ranges from $51,000 to $81,000.
• Since 2000, U.S.-born Latinos have been fueling the growth of
the Hispanic population with foreign-born Latinos accounting
for only 37 percent.
• 56 percent of Latinos consume media mostly or only in Spanish
while 44 percent consume media mostly or only in English.
• The Hispanic educational gap is a threat to America’s future eco-
nomic prosperity.
• Hispanics will account for the vast majority—74 percent—of the
10.5 million workers added to the labor force from 2010 to 2020.
• Hispanic-owned businesses grew by 44 percent between 2002–
2007 and accounted for $345.2 billion in receipts in 2007.
No t e s
 1. 
Merriam-Webster Online.
Copyright © 2012 Merriam-Webster, Inc. www.
Merriam-Webster.com.
 2. U.S. Census Bureau, 2010 Census Briefs: The Hispanic Population: 2010. Issued
May 2011. www.census.gov/prod/cen2010/briefs/c2010br-04.pdf.
 3. Taylor, Paul, Mark Hugo Lopez, Jessica Hamar Martinez and Gabriel Velasco,
“When Labels Don’t Fit: Hispanics and Their Views of Identity,” Copyright ©
2012, The Pew Hispanic Center. www.pewhispanic.org/files/2012/04/PHC-
Hispanic-Identity.pdf
 4. Taylor, Paul, Mark Hugo Lopez, Jessica Hamar Martinez and Gabriel Velasco,
“When Labels Don’t Fit: Hispanics and Their Views of Identity,” Copyright ©
2012, The Pew Hispanic Center. www.pewhispanic.org/files/2012/04/PHC-
Hispanic-Identity.pdf
 5. Caldwell, Robin, “Bureau of the Census Apologies for ‘Negro’ Classification
on Form,”
Politic365.com
, March 30 2010. http://politic365.com/2010/03/30/
census-bureau-apologizes-for-negro-classification-on-form.
 6. 
The State of the Hispanic Consumer: The Hispanic Market Imperative
, Quarter
2, 2012 Copyright © 2012 The Nielsen Company.
 7. Yen, Hope, “Minority Birth Rate: Racial and Ethnic Minorities Surpass Whites
in US Births for the First Time, Census Reports”
Huffington Post,
May 17, 2012.
www.huffingtonpost.com/2012/05/17/census-minority-birth-rate_n_1523150.
html.