Page 38 - Latino Boom II

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l a t i n o b o o m I I
of the Hispanic Fact Pack, Hispanic discretionary spending represents
9.3 percent (up from 8.8 percent in 2011) or $1.52 trillion of total discre-
tionary spending in the United States. But as you can see in Figure 3.20,
in many of the top Hispanic DMAs the percentage of Hispanic spend-
ing is much higher than the national average, with San Antonio leading
the pack at slightly over 50 percent of all spending in that market.
2005
2012
% Change
U.S. Disposable Income
(billions of dollars)
9,277.3
12,156.1
31%
Non-Hispanics
Disposable Income
8,489.8
10,957.4
29%
Hispanic Disposable Income 787.6
1,198.7
52%
Source: IHS Global Insight 2011 Hispanic Market Monitor
Figure 3.19
Projected Growth of Disposable Income 2005–2012
Rank
Selected DMA
Hispanic
Spending
(in billions)
% of DMA
1
Los Angeles
24
31.4
2
New York
12.3
11.1
3
Miami
10.8
42.5
4
San Antonio
6.2
50.8
5
Chicago
5.5
10.7
6
San Francisco
5.5
11.9
7
Dallas
4.9
14.6
8
Houston
4.3
14.8
9
Washington
1.3
3.1
Source: Hispanic Fact Pack 2012,
Advertising Age
Figure 3.20
Hispanic Share of Spending in Top U.S. DMAs