Page 30 - Latino Boom II

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l a t i n o b o o m I I
are important differences among Latino concentrations.WhileMexicans
certainly dominate much of the South and the West, there are pockets of
Salvadorans, Guatemalans, and other Latin Americans to keep in mind.
In the Northeast, Puerto Ricans, Dominicans, and Cubans are equally
important to keep in mind. And finally, in Florida it would be a mistake
to only target Cubans. While still the largest group of Latinos in Miami,
Cubans are just one part of the larger mosaic of Latino cultures thriving
in the Sunshine State. This does not mean you’ll need different creative
executions for each group in your advertising efforts. But it does mean
that you must be careful with your marketing communication efforts to
make sure to use culturally relevant messaging that will resonate with all
Region
Hispanic
Population
2000
Hispanic
Population
2010
% Change
(from 2000
Census)
Northeast
Northeast Total
5,254,087
6,991,969
33.1%
Region Share of Total
15%
14%
Midwest
Midwest Total
3,124,532
4,661,678
49.2%
Region Share of Total
9%
9%
South
South Total
11,586,696
18,227,508
57.3%
Region Share of Total
33%
36%
West
West Total
15,340,503
20,596,439
34.3%
Region Share of Total
43%
41%
 Total U.S. Hispanic
35,305,818
50,477,594
43.0%
Source: U.S. Bureau of the Census 2000 and 2010 Decennial Census.
Figure 3.9
Hispanic Population by Region.