Page 23 - Latino Boom II

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P o r t r a i t o f L a t i n o U . S . A .
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Since I wrote my first book in 2005, the Bureau of the Census has
revised the projected date by which 51 percent of the U.S. population
will be multicultural from 2050 to 2040. As my good friend and fel-
low author M. Isabel Valdés says in her new book
, Win the Hispanic
Market, Strategies for Business Growth
, the 2040 future multicultural
consumer is already here, so companies that want to win their fair share
of this new consumer’s wallet have to start acting now!
B R E A K DOWN O F H I S P AN I C S
I N T O COUN T R Y S U B G R OU P S
In an effort to better track the composition of the Hispanic population
in the United States, the census has been changing the way it asks the
question of “Hispanic origin” with each decennial census. According
to the 2010 Census Brief on the Hispanic population, “the 2010 census
question on Hispanic origin included five separate response categories
Figure 3.3
Hispanic Population Growth: 1970–2050