Page 21 - Latino Boom II

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P o r t r a i t o f L a t i n o U . S . A .
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by the U.S. Bureau of the Census as racial groups. Hispanics are cat-
egorized as an ethnic group—meaning they share a common language,
culture, and heritage but not a common race.”
So when the census and the Pew Hispanic Center asked Latinos how
they self-identified in terms of race, the answers they got were very
different. Results from the 2010 census indicate that a majority (53 per-
cent) of Hispanics self-identified as white, 37 percent selected “some
other race,” 6 percent checked the box “two or more races” and 3 per-
cent selected black. But when the Pew Hispanic Center asked a similar
question: Which of the following describes your race? 26 percent of
Hispanics selected “some other race,” 36 percent said they were white,
25 percent said their race was Hispanic/Latino and 10 percent checked
the box for Black/Asian, or mixed race. Maybe in our case, race is in the
eye of the beholder, but clearly this is a subject that will need further
exploration, since as we become a multiracial and multicultural nation,
it seems that the labels used by the government simply don’t fit as well
as perhaps they used to.
How we are categorized is one thing, but what we believe in is an
even more important part of who we are. Latinos believe in the same
values that all other Americans believe in, starting with the importance
of hard work. Like all Americans, we cherish the opportunity to get
ahead and raise our children well by giving them a good education. And
finally, Latinos believe that, in order to be a better society, we must
believe in family and in the idea that we all have an obligation to help
those in need.
This chapter will take you through some of the basic demographic
data you need in order to better understand the impact that the His-
panic population can have on your community or business. First, we
will go over the population growth and geographic distribution of
Latinos in the United States, which garners the most media atten-
tion. Then, we will briefly go over the major statistics that define
this community, such as language usage, household income, buying
power, and levels of education, as well as data on employment in the
United States.