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x   M i ke Sh a t z k i n

My advice is not always easy to follow, but sometimes it proves

right anyway 458 A roadmap for the future: 6 suggestions for today’s publishers

that many can’t follow 462 Cool Springs Press, a gardening publisher that really understands

“vertical” 466 Publishers, brands, and the change to b2c 470 Can big publishers compete if the coin of the realm is “names”? 475 A modest proposal for book marketing 479

Part 16  Publisher Approches to Digital Challenges

Publishing and cash 485 The University of Michigan Press announcement 486 This is a post about nothing; it doesn’t count 487 Have we got a show for you! 489 The coming publishing portfolio reshufe 491 The digital transition really IS harder for trade publishers than

for other publishers 493 One brave publishing executive speaks out on ebook pricing,

and we comment 496 A Litle Ado About Something 500 Serious thoughts about the business (published by Barnes & Noble) 504 Beast Books: a sign of times to come 507 Baker & Taylor has the next big thing in ebooks. Really! 510 O’Reilly’s Ofer of Distribution Points to a Larger Change 513 Observations on a conversation with Hachete’s digital leaders 517 The unit of appreciation and the unit of sale 520 Selling the backlist (and other things) and fnding the next batleground 524 Upstream and downstream developments crowd publishers’ space 527

Part 17  New and Shifting Sales Channels for Publishers

Shifting Sales Channels, and What Publishers Are Doing About Them 533 Ideas triggered by Amazon buying Lexcycle 536 Ebook complexity: good news for publishers 539 The new Thomas Nelson self-publishing initiative; more questions

than answers 542

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