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viii   M i ke Sh a t z k i n

Copyright Clearance Center could become more important in

the digital future 276 Literary agents and the changing world of trade publishing 278 A benchmark event occurred today 281 It isn’t wise to draw lines in the sand that ultimately can’t be defended 284 There’s only one Seth Godin, but there are other authors

who might emulate him 293 The other comparison: ebook royalties versus ebook self-publishing 297

Part 12  Windowing and the Brian Hambric

Sourcebooks Experiment

An ebook experiment stirs up conversation 303 A context in which to evaluate ebook strategies 307 The Sourcebooks experiment with Bran Hambric: publishers

in the early “establishment” stage of ebook adoption 310 Aside from the publishers: how the other stakeholders fare as

ebook adoption continues 315 “Debut pricing” for ebooks: a beter idea than withholding them 319 Holding back the ebook 322 What it will mean when the ebook comes frst 325 The ebook windowing controversy has subtext 328

Part 13  Agency Pricing

Apple’s disruption of the ebook market has nothing to do with the tablet 335 The wild weekend of Amazon and Macmillan 339 What’s so hard to understand about Random House’s strategy? 344 Agency seems (to me) to be working; I hope it’s legal 347 The royalty math: print, wholesale model, agency model 349 Trade publishing isn’t one business and it needs more than one strategy 352 Most dramatic publishing event of 2010? Introducing agency pricing! 355

Part 14 Advice, Tools and Resources for Publishers

If you could fx something, what would you fx? 361 A technology that could unlock a door to the future 363 Some ebook observations 365

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