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vi   M i ke Sh a t z k i n

Part 4 Publishing History and Publishing Stories Second old publishing story: the frst great book supply chain

tech disruption 75 Third old publishing story: tracking POS, and the explosion of backlist sales in the 1970s 77 How many more times for BEA? 79 BEA will be a shame to lose, but can it be saved? 82 Director of “research” in a publishing house?Yes, more than 50 years ago! 84 Family businesses 87 Can the chains provide us with beter small bookstores? 90 Losing the secondary business can kill you 94 Oil in the bookstore ecosystem marshlands; danger ahead 98

Part 5 Digital Book World

Introducing Digital Book World 107 When the entry level employee knows more than the manager 110 The tipping has really already started 112 What will be the big digital issues in January 2011? 115 A brilliant Conference Council helps make a great Digital Book World 120 Building a new-fangled conference program the old-fashioned way 123

Part 6 DRM, Piracy and Text to Speech Functionality

TTS and audio “rights” 131 A few thoughts, some near heretical, about DRM 133 Is piracy something the book business needs to fear? 137 The ebook TTS argument goes on 140 DRM or not? a debate that won’t be over anytime soon 142 Some thoughts about piracy 147 Fighting piracy: our 3-point program 151 DRM may not prevent piracy, but it might still protect sales 153 What the powers-that-be think about DRM, and an explanation

of the cloud 157 From where I sit, you can’t actually “sell” an ebook 161

Part 7 Enhanced eBooks

Enhanced Ebooks, Part 1 167 Enhanced Ebooks, Part 2 170 Enhanced Ebooks, Part 3 173

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