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3

Welcome to The Shatzkin Files

February 22, 2009 at 11:16 am

When Joe Esposito frst told me about blogs in about 2001 or so, there were very few. Michael Cader had PublishersLunch, but if Michael knew that it was an emailed blog, he didn’t tell me. And then blogs “happened”, as things do: gradually, then suddenly. And now I’m late to have one of my own. Really late.

I’ll admit that I fddled with this a couple of times before. I started up at least twice, maybe it was three times. I decided I’d try it for a while, see if I could get into the patern of writing regularly, and then reveal it to the world when I’d piled up a month or two of posts. But I never GOT to a month or two of posts. And because I was keeping what I was doing a secret, I had no trafc, no comments, and none of the rewards of interaction which provide the motivation to keep go-ing. So I didn’t keep going.

I admired my friends Gwyn Headley and Michael Cairns for start-ing their blogs and sticking with them. Gwyn started by making a list of 365 things he could blog about, so he could refer to his list every morning if he needed to. It would take me fve years to make a list of 365 things I could blog about.

But I’ve been geting some signs that “now’s the time.”

One follows from having been on Peter Brantley’s mailing list for a couple of years. Twenty, thirty times a week, Peter sends us a link to something he’s found about publishing and digital change and invites comment. The posts and comments have increasingly sparked a response from me that amounts to a blog post. Once in a while Peter would ask me to extend a comment as a post to one of his blogs, PubFrontier. Then last week David Rothman fatered me by turning another Brantley list comment into a post on his Teleread.

Then, thanks to my friend Laura Dawson, I hired a really smart woman named Tess Strand Alipour and her partner Hamid Alipour to help me optimize trafc to idealog.com. They rebuilt the site so the speeches can accept comments, which was never the case before. They did other things that have boosted our trafc by a gazillion percent in the past two months. And they’ve told me that trafc will get even

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