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xviii   M i ke Sh a t z k i n

of 365 topics inhandsohe’dalwayshave something tochoose fromonaday hewasn’t feelingcreative. Richardgaveuphisblogwhenhechanged jobs andIdon’t thinkGwynkeptupthedailyhabit very longeither.

In my case, I blogged six times the frst two or three weeks, then fve times the next few weeks, and it diminished from there to what is now a one or twice weekly post. It seems like it usually takes me about 1500 words to get in and out, although some posts run a bit lon-ger. I fnd that I need to review what I’ve writen at least three times a few hours apart after I think I’m done to make sure I’m happy with it. Occasionally, a post gets to that point and gets scrapped.

As I think must be normal with these things, the audience for the blog just grew. As of this writing, The Shatkin Files has about 1700 subscribers who get the blog delivered as an email to their inbox. A number generally ranging from half that to twice that (and occasion-ally, quite a bit more) reads the posts on the site. The comment strings keep geting longer.

Fortunately, one of my regular readers is Cameron Drew, who, like me, came into the book business through the most honorable pos-sible path: working for his father. I knew David Drew, one of the great book sales reps of my generation, long before I ever met Cameron. Since Cameron has gone to work for Kobo, the global ebook retailer spawned by Canadian retailer Indigo, he and I have seen each other at conferences and trade shows. He told me from the very beginning that he was a loyal Shatkin Files reader.

Early in 2011, Cameron toldme he often found it useful to refer back to previous posts of The Shatkin Files but that doing so through thewebsite was clunky and difcult. “Your stuf should be collected into an ebook,” he said. “If we did it at Kobo, would you give us a 30-day exclusive?” I was extremely fatered. “I’ll happily give you 60 days,” I said. And thus we have the ebook and this complementary print volume. If you live in the world of trade book publishing — the publishing that has reached its audience primarily through bookstores for about 100 years — you know we are all in a diferent world than we were in when I began The Shatkin Files blog in February, 2009. One of the early posts speculated that it might be harder for Amazon to hold onto their stranglehold on ebook sales than their hegemony on online print sales. At the time, Kindle was extending its dominance of the ebook marketplace by enabling the Kindle owners to access their ebook content through the iPhone and other devices. And Amazon’s pricing policy of selling below their cost was beginning to scare publishers.

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