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Foreword

Mike Shatkin has been opining liberally on book publishing strategy and the future of our industry for years, so it’s a litle hard to imagine that The Shatkin Files has only existed for about two years. Particu-larly since Mike has been one of my favorite people to discuss strate-gic and hypothetical issues with ever since Publishers Lunch began (and it’s even harder to believe it’s been eleven years since that journey began). Like his many readers, I am delighted that those always-enjoy-able conversations have found their way into online form—and forum. I don’t always agree with Mike’s point of view—that would be bor-ing—but like all the best thinkers, he constantly presents an interest-ing case. He can even take very particular issues that you didn’t think were personally relevant and make them interesting. The Shatkin Files stimulate your own thinking and creativity, and always provide a pro-vocative point of view on strategic publishing issues that mater. Publishing is born and bred in Mike, and it’s rare—if not singu-lar—to fnd someone who combines such a deep historical under-standing of how trade publishing works and what makes it special with an endless curiosity about what comes next and insights into helping publishing professionals merge their strengths with the latest opportunities.

Mike always says he tries to look at the world as it is and how he thinks it will be. Anyone wanting to frame their own view of what book publishing will look like in the years to come and how it might prosper will beneft from this compilation of Shatkin flings. And it’s the cheapest consultation you’ll ever get!

Michael Cader April 7, 2011

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