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Part 20  eBook Retailers and eBook Devices

Prices of ebooks and related maters 635 Amazon’s competitive advantages: will they extend to an ebook world? 637 Amazon in the ebook age, reconsidered 639 The book business ain’t the music business 641 This ebook thing is just going to get more complicated 643 Two anomalies on my desk this morning 647 Fleshing out The Times’s ebook story of May 17 648 Is ebook pricing really a key to sales? We’re about to fnd out… 652 Aggregation and curation: two concepts that explain a lot

about digital change 655 Are free ebooks a good idea or not? 659 New ways to sell ebooks aren’t easy to implement 662 Notes from a lecture by Professor Cader 665 Looking at the iPad from an ebook reader’s perspective 670 We’ve had “gradually”; get ready for “suddenly” 673 Three new ebook platforms nearing their debut 677 Insights about the current state of the ebook market 681 Amazon adds a feature they ridiculed when Nook announced it

a year ago, and the implications 686 Don’t drown walking across the river 691 Some pre-Thanksgiving stufng 695 How will you win at ebook retailing? 698 Introducing the North American Big Six 703

Part 21  Emerging eBook Sales Frontiers

Learning some things at dinner in Sao Paolo 709 A Frankfurt reminder: the world is geting smaller 712 As Europe’s ebook market develops, US publishers may fnd

some sales growth 716 Why ofshore ebook customers are so often frustrated 720 All publishers and book retailers are global now 724 Opportunity doesn’t knock, it pounds! 728

xii   M i ke Sh a t z k i n

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