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About Us

Worthy Shorts® is being built by a team of professionals, each with many years of experience in publishing, printing, graphic design and the book arts. Because of our love of typography and good design, the traditions of printing, and the value of the book, we are providing a voice for these traditions among the many professionals who would enjoy celebrating in print short works of personal value. It is possible now to do this economically by merging the new technologies of the internet and the computer with classical design and distinctive digital demand production.

At the same time we are looking to a future of print complemented and broadcast by electronic forms on line, in portable readers and through social networks. As a consequence we are building our enterprise and team expertise so that Authors can choose from all of the available print and digital platforms in sharing and distributing their works.

Here are the core members of our organization, and some of our key advisers.


Eugene G. Schwartz, Co-founder and Chief Evangelist
Otto Barz, Co-founder and Chief Executive Officer
Louie Neiheisel, Art Director and Director of Graphic Services
Stephen Harrison, Associate Art Director
Joseph R. Schwartz, Information Technology and Business Development
Karen Strauss, Director of Publisher Relations
Eliza Chan, Webmaster and IT Manager
Steve Palakas, Operations Manager

Advisors
Terri Bianco, Professional and Training Markets
Terri Boekhoff, Alliances and Business Development
Michael Cairns, Business Development
Michael Cook, Business Development, Financial and Investment Strategy
Joseph J. Esposito, Corporate and Business Development
Bill Gladstone, Business Development
Carol Hoenig, Book Development, Writing, Editing
Tom Jackson, Program and Services Development

  Eugene G. Schwartz

Eugene G. Schwartz, Co-founder and Chief Evangelist
Co-Founder of Worthy Shorts®, Gene has had over fifty years experience in the printing and book publishing industries. He has served as a production, operations and publishing executive with Random House, Psychology Today Books and Prentice Hall/Goodyear, and has consulted for trade, educational and non-conventional publishers. His work with printers and manufacturers has included producing and distributing trade, text and professional books, magazines, newsletters, seminars and multimedia products.

He is also a writer, columnist and business consultant to independent print and on-line publishers. He is former Editor at Large of ForeWord magazine, and has been a regular columnist for Book Business magazine.

He is president of Consortium House, publishing consultants, and is also associated with BMR Associates (management consultants), Corte Madera, CA. He is a member of the Authors Guild, American Printing History Association and Fine Press Book Association. He is a former member of Bookbuilders West, the Bookbuilders of Boston and the Bookbinders Guild of New York.

He has been a director and treasurer of PMA-The Independent Book Publishers Association.

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  Otto Barz

Otto Barz, Co-founder and Chief Executive Officer
Otto Barz is the founder and operating head of two additional book publishing entities; Publishing Synthesis, Ltd., an editorial, design, illustration and typesetting company that provides prepress services to book publishers nationwide (www.pubsyn.com) and YBK Publishers, Inc. established in 2001 as perhaps the first publishing company to produce its entire list using only print-on-demand as its manufacturing workflow (www.ybkpublishers.com).

Mr. Barz has been in book publishing his entire career, having begun as a production manager and plant scheduler for a large commercial printing plant in New York City. Later he worked for Macmillan Publishers and was a production manager at Random House where he oversaw the creation of the first edition of The Unabridged Random House Dictionary of the English Language. Before establishing Publishing Synthesis he was, for a number of years, Vice President, Production for Intext Publishers in New York City.

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   Louie Neiheisel

Louie Neiheisel, Art Director and Director of Graphic Services
and Stephen Harrison, Associate
Louie Neiheisel and Stephen Harrison are partners in Peter T. Noble Associates, a graphic design, marketing and advertising firm working in Southern California. For the past twenty-three years they have designed and produced books and all types of collateral materials for business-to-business clients from biotech and nursing to manufacturing and service industries. Prior to founding PTN Louie designed books and publications, first at CRM Books/Psychology Today, producing college textbooks, then designing children's books and college texts for Goodyear Publishing/Prentice Hall, Wadsworth Publishing and Harcourt Brace among others. Stephen also began in publishing at CRM Books, and then worked at several large advertising agencies in the San Francisco bay area. For a look at their work, go to www.ptnoble.com.

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  Joe Schwartz

Joseph R. Schwartz, Information Technology and Business Development
Joe Schwartz is Director of Service Support Buyer Solutions Marketing for BMC corporation, the leader in Enterprise Busines Service Management software solutions. His background in the IT industry includes having led teams in defining and executing marketing and product development strategies at DataSynapse, Informatica, Itemfield, IONA Technlogies, Level 8 Systems, and other software companies. Prior to joining BMC, Joe recently led his own consultancy and served as the Technical Program Lead for Data Center Process, Tools and Automation at Thomson Reuters where he worked closely with BMC to design a multi-year global Data Center Transformation initiative. In his spare time, Joe has a talent and passion for playing the blues guitar and is inspired by the sound of Steve Ray Vaughan

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  Karen Strauss

Karen Strauss, Director of Publisher Relations
Strauss Consultants, Inc. is an independent group that works with small publishers in the U.S. and abroad to help maximize their sales potential and distribution needs. Founded in 1991 by Karen Strauss, in the ensuing years the group enlarged their account base to include specialty wholesalers and retailers. Due to changes in the market, and the rise of print on demand, their new services reflect the current more dynamic landscape.

Karen Strauss has worked in book publishing since 1981, when she started at Bantam Books as a senior publicist. She then moved on to The Free Press division of Macmillan (now Simon and Schuster) to become its Director of Trade Marketing. She directed and managed marketing campaigns for what would become the leading publisher of social science and political books.

In 1988 Karen joined Crown Publishing as Sales Manager where she directed a sales force of 20 reps while also selling national accounts.

Before starting her own company, she worked as National Sales Manager at Avon Books where she managed 17 in-house field reps and two key account managers. And finally in 1991 Strauss Consultants, Inc. was founded.

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  Eliza Chan

Eliza Chan, Webmaster and IT Manager
Liza Chan makes everything happen on our web site. She has a degree in Computer Science from New York University.

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Steve Palakas, Operations Manager
Steve Palakas keeps our motor running as he manages merchant service and shopping cart operations, maintains author and title activity records and supervises content file archives and work flow to and from Worthy Shorts® vendors.

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 ADVISORS

  Terri Bianco

Terri Bianco, Professional and Training Markets
Terri Bianco brings to our table her abilities as a ghostwriter of several books and articles. She has also authored many articles and a book of her own, Emerging a Leader, One Step at a Time, published by WorthyShorts. Founder and President of TBEnterprises (www.tbenterprises.com), a consulting practice formed in 1998, Terri designs and delivers on-site and virtual training programs for private and public sector clients. She is an Executive Coach and guides Worthy Shorts and her own network of writers and consultants on publishing and marketing opportunities for professional coaches, consultants and presenters.

Working as a strategic advisor for long-term client Performance Learning Systems, Inc., an international educational training company, Terri has collaborated on developing curriculum, articles and other educational materials. In concert with Executive Vice President Stephen G. Barkley, she has co-authored multiple books and articles (www.plsweb.com). Terri also provides writing and manuscript development services to Worthy Shorts and Custom Publication Center authors through her own publication center at www.worthyshorts.com/soup2nuts/. She serves as a principal resource for Worthy Shorts Writing Services.

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  Terri Boekhoff

Terri Boekhoff, Alliances and Business Development
Terri Boekhoff has spent over twenty years in the publishing industry. As founder and president of Rudi Publishing she published nonfiction titles in the areas of self improvement and cultural studies. In 1999 she joined iUniverse as Publishing Partner Manager developing strategic partnerships with author and publishing organizations. She has served as a publishing and communications consultant. Currently, she also provides writing services for nonfiction titles.

Past publishing involvement includes the board of directors of the Northern California Book Publicist and Marketing Association, membership on the supply chain council for Berrett Koehler Publishers, Inc., and board of director and chair for the International Association of Independent Publishers (COSMEP).She also served on the national board of directors for the National Association of Women Business Owners and has been Vice President of the Women's National Book Association.

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  Michael Cairns

Michael Cairns, Business Development
Michael Cairns is Managing Partner of Information Media Partners, a business strategy consulting firm, and he is currently serving as Entrepreneur in Residence at start-up content business Mywire.com. His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker.

As President of information and database publisher R.R. Bowker, Michael led all strategic planning activities and managed the launch of ten new internet products. At his direction, the company acquired six companies that further broadened the revenue base and accelerated revenues derived from the internet and services.

Michael's work experience includes senior roles in the Entertainment, Media & Communications practice at PriceWaterhouseCoopers and he started his career at Macmillan, Inc after receiving an MBA from Georgetown University.

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  Michael Cook

Michael Cook, Business Development, Financial and Investment Strategy
Michael Cook is an applied mathematician who has worked in scientific research, computer graphics, and quantitative finance. Dr. Cook is also a Worthy Shorts® author and publisher.

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  Joseph J. Esposito

Joseph J. Esposito, Corporate and Business Development
Joseph J. Esposito is an independent consultant providing strategy assessment and interim management to the information industries. He has served as an executive at Simon & Schuster and Random House, as President of Merriam-Webster, and CEO of Encyclopaedia Britannica, where he was responsible for the launch of the first Internet service of its kind. Mr. Esposito has also served as CEO of Internet communications company Tribal Voice and SRI Consulting, both of which he led to successful exits. Among Mr. Esposito's clients have been such technology companies as Microsoft and Hewlett Packard, various publishers of all stripes, and a growing number of not-for-profit organizations (e.g., JSTOR, the University of California Press, and the American Nationals Standards Institute).

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  Bill Gladstone

Bill Gladstone, Business Development
Bill Gladstone founded Waterside Productions, Inc. in 1982 and has personally placed more than 5000 titles with dozens of publishers. He has represented stars of the technical world ranging from Peter Norton to Linus Torvalds and was responsible for selling the first "For Dummies" book, Dos for Dummies by Dan Gookin, which led to the phenomenal series which now has sold over 100 million copies.

Mr. Gladstone advises publishing and training companies on mergers and acquisitions and has been involved with transactions ranging from six figure to mid eight figure deals. In addition Mr. Gladstone represents award winning photographers such as Doug Menuez and continues to represent individual authors such as Eckhart Tolle, the author of A New Earth, Tom Hartmann, author of What Would Jefferson Do?, international peace advocate Dr. Ervin Laszlo, Melissa Rossi, author of the What Every American Needs to Know Series, infomercial maven Dean Graziosi, and many other outstanding authors and professionals dedicated to creating books which will inspire and improve the world.

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  Carol Hoenig

Carol Hoenig, Book Development, Writing, Editing
Carol Hoenig is a fulltime freelance writer, editor and publishing consultant. Her novel, Without Grace, has been awarded the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for Fiction by the DIY Book Festival. Jada Press and the New York Book Festival also gave her novel honorable mention. Her book The Author's Guide to Planning Book Events was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol's essays, articles, book reviews and short stories appear in a wide number of publications. Carol blogs for The Huffington Post (http://www.huffingtonpost.com/carol-hoenig) covering politics, culture, the publishing industry and the writing life. Carol's short story, Snow Angels and Somersaults, was a finalist for the 2007 Spring/Summer Glass Woman Prize, a bi-annual prize for women prose writers. http://moondance.org/2007/winter/fiction/snow.html.

Carol is on The New York Center for Independent Publishing advisory council and writer's conference committee and is on the advisory council for Author Solutions. She was the Director and Writer-in-Residence for Old Forge Library Adirondack Summer Writing Workshop for 2008. She is a member of the Women's Media Group. For more information, visit www.carolhoenig.com.

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  Tom Jackson

Tom Jackson, Program and Services Development
Tom Jackson, graduate of the Wharton School of Business at the University of Pennsylvania, has been an entrepreneur and business professional for several decades. He was a pioneer in early computer search systems, and in software development for corporate performance enhancement, among other things. Tom has authored a number of books with combined sales of well over a million copies. As a corporate consultant Tom's work has had global reach highlighted by programs in breakthrough thinking and career development. Tom now lives in Boston and consults executives on career/life managing. Tom can be reached at 617 254 0791 or eq1@att.net. His web site is www.thebostoncareercoach.com.

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